TikTok’s rise as a global digital powerhouse, that too within the first decade of its launch, is exceptional. As we step into 2025, TikTok continues to lead the charge in short-form video content, user engagement, and social commerce innovation. With recent trend of TikTok live host influencers, it has become a complete business model for creators brands and TikTok Influencer Agencies.Whether you’re a content creator, marketer, or brand strategist, understanding TikTok’s current landscape is crucial for leveraging its potential. Here are 21 up-to-date TikTok statistics you need to know in 2025.
21 TikTok Statistics You Need to Know in 2025
1. Over 1.8 Billion Monthly Active Users
With a whopping 1.8 billion monthly active users, TikTok has been ranked as one of the most-used social platforms globally. Among these users, Indonesia and Brazil hold the majority of the market share. The explosive worldwide growth signals TikTok’s increasing dominance in the social media space.
2. TikTok is Downloaded More than Instagram and WhatsApp
TikTok has been ranked as the most downloaded app globally, surpassing competitors like Instagram, WhatsApp, and Facebook. In 2024 alone, TikTok hit a record 773 million downloads and topped the list of the most downloaded apps.
3. TikTok Users’ Average Daily Usage is more than Instagram and Facebook
Users are spending more time on TikTok than on Instagram or Facebook. As per the Washington Post, an average American viewer watches TikTok for around 80 minutes a day. Time spent on Facebook and Instagram combined is less than that.
4. 90% of Users Access TikTok Daily
TikTok’s retention is powerful. Nine out of ten users open the app every single day, demonstrating deep user loyalty and habitual use.
5. TikTok is Available in Over 160 Countries
TikTok is accessible in over 160 countries and supports more than 75 languages, giving it a truly global reach.
6. 45% of TikTok Users Are Gen Z
Around 45% of users on TikTok belong to Gen Z. These include users aged between 12 and 27 years.
7. 55% of Users Are Female
TikTok maintains a slight female user majority globally, with 55% of its audience identifying as women.
8. 170 Million+ Users in the U.S.
The United States remains one of TikTok’s biggest markets, with over 170 million users actively engaging with content.
9. A Majority of US Adults Under 30 Use TikTok
Around 59% of the US adults under 30 use TikTok, compared with 40% aged between 30 and 49 using the platform.
Image Source: Pew Research Center
10. Explosive Growth in Southeast Asia
While India remains a banned market, Southeast Asian countries like Indonesia, Vietnam, and the Philippines are experiencing rapid TikTok adoption.
11. TikTok’s Projected Ad Revenue will stay ahead of Instagram and Facebook combined in 2025 and 2026
The WARC global ad spend forecast suggests that TikTok’s ad revenue will hit $34.8bn in 2026. Although TikTok’s ad revenue stayed lower than Instagram and Facebook, it’s expected to stay ahead of both apps in 2025 (22.9%) and 2026 (21.8%).
12. Most TikTok Shoppers are Existing
Since the launch of TikTok Shop in September 2023, TikTok users have been seen to be actively shopping on the platform. Among these shoppers were mostly those who already used the platform for purchases. According to the EMarketer data, TikTok shop purchases increased from 64% in November 2023 to 81.3% in 2024. This suggests shoppers’ high satisfaction level as they are turning into repeat buyers and then regular customers.
13. TikTok Ads Have 2-3x Higher Engagement Than Reels
TikTok ads are outperforming similar formats on other platforms, with 2-3x more engagement than Instagram Reels or YouTube Shorts.
14. 5 Million+ Businesses Advertise on TikTok
More than five million brands are leveraging TikTok for advertising, tapping into its creative tools and vast audience.
15. CPM is around $10–15
TikTok advertising remains cost-effective, with cost per thousand impressions (CPM) ranging from $10 to $15, often lower than Facebook and YouTube.
16. Tiktok is becoming Gen Z’s Google
For the longest time, internet users used Google as their primary search engine. But TikTok is changing it now. As per the Washington Post data, the majority of Gen Z users (those born between 1997 and 2012) use TikTok, Instagram, and Reddit rather than Google for searching.
17. 75% Watch-Through Rate for Short Videos
Videos under 30 seconds have a watch-through rate of 75%, highlighting the importance of creating punchy, fast-paced content.
18. TikTok SEO: On-Screen Text Boosts Performance
Just like regular SEO, TikTok SEO helps content creators improve their content visibility through the use of relevant keywords and hashtags. Over 50% of top-performing videos use captions or on-screen text to keep viewers engaged, especially in silent viewing environments.
19. Creators With 10 K+ Followers Are Monetizing
TikTok now offers multiple income streams for creators with just 10,000 followers, including Creator Rewards, TikTok Shop, and live gifts.
20. 300 Million Users Engage With TikTok Live Monthly
TikTok Live is surging in popularity, with over 300 million users interacting with live content every month.
21. 43% of TikTok Users Use the App for News
A study by the Pew Research Center showed that more TikTok users are turning to the app for news. The percentage went from 22% in 2022 to a staggering 43% in 2023. This has put news organizations in direct competition with TikTok and other social media platforms for consumers’ attention and advertisers’ budgets.
Wrapping Up!
TikTok is no longer just a social media platform; it’s a content engine, shopping platform, and search tool rolled into one. These 2025 statistics show just how critical TikTok has become in shaping digital culture, advertising strategies, and consumer habits. Whether you’re building a brand, growing an audience, or launching a campaign, TikTok deserves a place in your playbook this year.