Charli and Dixie D’Amelio, known for their dance and fashion videos, collectively earned a staggering $55.5 million in 2021 and were listed as the highest-paid TikTok stars that year by Forbes.
With his signature silent comedy videos, Khaby Lame reportedly earned $20 million from TikTok in 2024 and was listed as the highest-paid creator on the platform, where he charges $750,000 per post.
These are just a few names that make millions of dollars on TikTok. The list is long. Those making thousands and hundreds of dollars are even more.
Being an influencer, small creator, or a brand on TikTok, you can also jump on the bandwagon of turning your live streams into a crazy amount of money. How?
This is what we tell you in this detailed article, “how to make money on TikTok live in 2025”, so stick around.
How to Make Money on TikTok LIVE in 2025?
The TikTok Algorithm Update 2025
Starting with the 2020 Creator Fund, the platform’s monetization policies have significantly evolved over the years. The recent 2025 algorithm update has proved to be a key milestone so far.
With a particular focus on algorithm adjustments and content originality, the April 2025 update has impacted the ways creators monetize their content. The update aims to create a more equitable environment for creators, regardless of their size or follower count.
What is TikTok Live?
Similar to Instagram, Facebook, and YouTube LIVE, TikTok LIVE is a video streaming feature through which creators can broadcast real-time video streams on their accounts. Rather than posting pre-recorded short videos, creators can interact with their followers and the wider TikTok community live, answering questions, showcasing talents, promoting products, hosting events, and more.
When you go LIVE on TikTok, your followers receive a notification, and your stream can also appear on the “For You” page, giving you a chance to reach new viewers in real-time.
Prerequisites for Earning on TikTok LIVE
To start earning on TikTok LIVE, the following basic criteria need to be met:
- Minimum number of followers: Any content creator with at least 1,000 followers can access the LIVE feature.
- Age requirement: You must be 18 years or older to monetize your LIVE sessions.
- Country availability: TikTok LIVE monetization features are not available in all countries, but many, including the US, UK, Germany, Italy, France, and Spain. Ensure that your country supports these features.
Revenue Streams on TikTok LIVE
LIVE Gifts & Diamonds
Similar to Twitch and BIGO LIVE, TikTok also features a LIVE Gifts feature where viewers can send virtual gifts like stickers and animations to the streamers.
It’s one of the most exploited ways to make money on TikTok LIVE. Streamers like Ninja, Kai Cenat, Addison Rae, Bella Poarch, and others make thousands of dollars through their LIVE streams.
How does the LIVE Gifts & Diamonds logic work?
It’s pretty simple.
Viewers purchase TikTok coins with real money and use them to send gifts during live streams. Streamers receive Diamonds based on the gifts they get, which can later be redeemed for real payouts.
Currently, the price of TikTok coins is not fixed. It varies based on your local currency exchange rates, TikTok’s own price adjustments, and the platform’s (through which you buy the coins) fee. As of 2025, 100 coins might cost around USD 1.29 in the US when bought through the TikTok app.
How much does TikTok take as a platform charge?
Out of your total earnings through LIVE streams, TikTok takes 50% as a platform charge. You can withdraw your money only when there is a minimum of $100 in your PayPal or Stripe account.
Brand Sponsorships & Live Product Showcases
Another great way of making money on TikTok LIVE is through brand sponsorships. Through this feature, creators can partner with brands and showcase their products during their LIVE sessions.
Now, as a new creator, your first instinct will be “how to leverage brand sponsorships to earn money?”. Well, the hack is simple.
Look out for brands that resonate with your content and audience and start cold pitching them. Tell them how you would integrate their products and services in your LIVE streams. If the brands see real value in your content performance and audience engagement, they will happily collaborate with you.
Once you’ve established yourself as an authentic creator and your followers have hit a certain number, brands will reach out for sponsorships themselves.
Promoting Your Own Products or Services
Other than promoting other brands’ products, you can promote your own as well. You can sell your branded merchandise during LIVE sessions. You can sell digital courses, e-books, consumer or shopping products, as well as offer your services such as consultations, coaching, or others. Whatever product or service you excel in, you can leverage that during your TikTok LIVE streams.
Affiliate Marketing via TikTok Shop
Affiliate marketing is another smooth way of earning through TikTok LIVE streams. Through affiliate links, streamers can earn commissions on each product sold through referrals.
During your LIVE streams, tag products available in the TikTok Shop. On each product sale, you can earn commission through your affiliate links.
The trick here is to choose products with proven sales records so your net revenue through these sales is high. Also, try to select only those products that align with your content and audience interests.
How to Enable the Creator Tools Setup?
- Switch to a Creator or Business Account: This provides access to analytics and monetization tools.
- Enable LIVE Access: Once you meet the follower and age requirements, the LIVE feature becomes available.
- Link Payment Methods: Connect a PayPal account to withdraw earnings from gifts and other monetization avenues.
How to Grow Your Audience and Maximize Earnings on TikTok LIVE?
Choose the right time to go LIVE
Going LIVE at the right time boosts your account growth tremendously. Identify when your followers are most active and then go LIVE at the same time every day or week so your audience can expect and plan to join the stream.
The catch here is to go LIVE for longer durations on the fixed time. TikTok algorithm supports streamers with longer active LIVE sessions. Ideally, a LIVE stream lasting for 30 to 60 minutes or even more performs well. The key is: the longer you stay LIVE, the more revenue you generate.
Use engagement tactics during LIVE
The key is to keep your audience hooked during the LIVE. This helps maximize your growth and earnings. There are different ways of doing that. For example, you can greet new joiners by name to make them feel welcome.
Asking questions frequently also helps keep users on the edge. Similarly, announcing giveaways and using pinned comments to highlight important messages or call-to-actions (CTAs) are great ways of audience engagement. You can use multiple other such tactics to create engagement during your LIVE sessions.
Collaborate with Other Creators
Collaboration always works, especially for new creators. Guest LIVE sessions boost your exposure. Multi-Guest LIVE lets you add up to 5 people, creating a fun and dynamic environment. Invite another creator to co-host. Their audience will also be notified.
Follow TikTok’s community guidelines
When on TikTok, keep up with its community guidelines to avoid penalties or suspension of LIVE privileges. Also, avoid promoting restricted content.
As per TikTok Advertising Policies, advertisements featuring any form of adult content, alcohol use, animal and environmental rights violations, intellectual property rights infringement, gambling, and other such things cannot be published. This is to ensure that the TikTok audience can have a positive experience on the platform.
Be transparent about the partnership
Transparency is the backbone of trust and partnership. So, whenever you’re collaborating with any brand, whether in the beginning or later on in your career, always disclose brand sponsorships or affiliate promotions using appropriate tags or mentions. By being transparent, you can build an authentic relationship with your audience and see your account grow exponentially.
Never use fake engagement tactics
Fake engagement tactics might seem attractive in the start but they don’t pay off in the long run. Therefore, avoid buying followers, using bots, or spamming users for gifts or likes. All these practices damage a creator’s credibility and lead to account restrictions and, in worst cases, account suspensions.
Final Thoughts: Turning Streams into Earnings!
TikTok LIVE in 2025 is more than a streaming feature – it’s a legitimate platform for creators to build communities and generate income. Whether you’re a coach, entertainer, small business owner, or content creator, there’s room for you to thrive.
By consistently engaging with your audience, being authentic, and regularly uploading content, you can grow your audience and earn great money.